“It’s important to give possibilities for conscious buying because nowadays people know very well what’s behind an object and they don’t buy it because of a logo but because they want to know what’s really behind these two, three pieces of leather. There must be something that gives the buyer a sense of fairness, of being happy to say they bought something which really has value.” Monica Bonaiuti
In 1979 two lifelong best friends realized their dream of becoming business partners and founded luxury Florentine leather brand, Minobossi. I sat down with Monica Bonaiuti, daughter of one of the founders and current CEO of parent company, the Exin Group, to learn more about this phenomenal family firm that is synonymous with Made in Italy excellence. Don’t miss my conversation with Monica about the history of the company, how it has evolved and grown over time with losing sight of its roots, where it is right now, and what we can expect from the new generation as they look to the future with a very clear sense of the brand’s history, legacy, and steadfast commitment to craftsmanship and innovation. Minobossi, with its talented artisans who spend hours crafting beautiful and durable creations, is keeping the great tradition of Italian craftsmanship alive, and using only the finest leathers to produce aesthetic and functional objects that you can wear with pride knowing their provenance, their story, and that they were made with loving, expert hands. Finally, I ask Monica to share more about what running a luxury brand in Florence today entails, how they welcome clients into the world of Minobossi by opening up their factory showroom where you can shop or even create your own customized one-of-a-kind bags, and experience a behind-the-scenes look at the art of leathermaking through VR technology.
Links
https://www.instagram.com/minobossi
https://www.facebook.com/minobossi1979
https://www.linkedin.com/company/exin-group—s.r.l.
Company History
Welcome to the world of Minobossi MINOBOSSI is born from the union of tradition and futuristic vision. Our story is a celebration of family and innovation, which began in the 1970s and is now renewed by Elisa and Caterina, the guardians of a legacy that continues to evolve. Here, modern design meets artisanal mastery to create bags and accessories that are much more than just objects: they are expressions of elegance and uniqueness. Every MINOBOSSI creation is a symphony of perfection and beauty. We select only the finest leathers and craft them with meticulous precision, giving each piece a character and story that grow richer over time. Our commitment is to produce items that embody timeless elegance, designed to amaze and seduce with unexpected details and impeccable quality.
Our Sponsors
This episode is brought to you by Exclusive Connection, the Florence-based luxury travel company crafting bespoke experiences for travelers who crave something more than sightseeing, people like me who love stories and want to discover authentic, hidden gems. Whether you’re looking to do a private museum visit, a wine tasting in a magical vineyard or a shopping tour of boutiques and artisans’ workshops including Minobossi, Exclusive Connection will make every moment of your stay in Florence and Italy unique. Reach out at exclusiveconnection.it and let them craft your next adventure.
Experience the real Italy at exclusiveconnection.it @exclusiveconnection @Exclusive-Connection-Italy
Podcast Producer: Andrew Niklas Curtis
Production Intern: RJ Plunkett
Recorded @musikalmente3951
Post-production: Lorenzo Maiani, @faminoresoundagency