“At the time I really felt like I was living my best life in that sense. I was meeting people, I loved Italy, the chaos, the food, and being pushed out of my comfort zone. In the US, I think sometimes especially where I grew up, you can live in a bubble. You’re in your car, in your neighborhood, you don’t see a lot of different realities that aren’t your own unless you ask for and go purposely for them.” Georgette Jupe
Georgette Jupe, also known as Girl in Florence, arrived in Italy almost twenty years ago from San Antonio, Texas. In today’s episode, she catches us up on she’s been doing lately, her current and future projects, and what this chapter of her life looks like now that she’s been back in Florence with her family for a year after a stint in Switzerland. Join us as Georgette takes us through the various phases of her life, how Girl in Florence was born, what it’s brought to her loyal followers, and what it was like in those early days when she was hustling nonstop to carve out a successful career and create a popular brand. We also reflect upon life as expats, the importance of community, the challenges our adopted city and country currently face vis-à-vis overtourism, and some thoughts on solutions.
Georgette’s voice is trusted and real and that authenticity emerges in this podcast and in everything she does. Her new Substack, Honest Conversations with Georgette, is perfectly named and embodies what she’s all about; her writing, whether it be deep reflections on parenting, loss, and grief, or suggestions on the best things to do in town or musings on travel with a small child, is always spot on.
There is little that Georgette and I don’t talk about, and I’ve already made her promise she’ll come back on the podcast so we can continue the conversation.
Biography
Georgette Jupe is a ‘Tuscan Texan’ digital communications expert living in Florence, Italy. With a knack for crafting authentic communication and social media strategies, she helps international clients make a real impact while maintaining an authentic voice. Georgette is also the voice behind Girl in Florence and newly-minted substack, where she shares her unique insights on life, travel, and the vibrant culture of Italy. A former editor turned freelance writer, she’s contributed to top publications like Infatuation, Lonely Planet, Tme Out and Italy Magazine with curated guides and is known for her savvy storytelling and ability to speak on hard topics. On social media, Georgette boasts an engaged following of over 83K on Instagram, reaching more than 100K across all platforms. When she’s not creating content, you’ll find her hanging out with her family, taking walks with her beagle, or learning (sometimes the hard way) how not to kill her house plants.
Links https://girlinflorence.com/
https://georgettejupe.substack.com/
https://www.instagram.com/girlinflore…
https://linktr.ee/girlinflorence?utm_…
https://www.linkedin.com/in/georgette…
Our Sponsors
This episode is brought to you by Exclusive Connection, the Florence-based luxury travel company crafting bespoke experiences for travelers who crave something more than sightseeing, those seeking gratifying, special, authentic and unique encounters. Explore the treasures of Florence and Italy, through extraordinary tours and itineraries led by art and culture experts. Let Exclusive Connection guide you through the wonders of Italy. Go to exclusiveconnection.it and make your next trip to Italy as extraordinary as you are. Experience the real Italy at exclusiveconnection.it @Exclusive-Connection-Italy @Exclusive Connection
Podcast Producer: Andrew Niklas Curtis
Production Intern: RJ Plunkett
Recorded @musikalmente3951 Musikalmente Firenze
Post-production: Lorenzo Maiani, @faminoresoundagency